Globo Showcasing First Original Series for the International Market


MIAMI: This morning at NATPE during its traditional screening breakfast, Globo showcased its 2017 catalog, which features Supermax, the company’s first original series for the international market.

Shot in Spanish and directed by Argentine filmmaker Daniel Burman, Supermax is a co-production between Globo and Oficina Burman, with Mediaset (Spain), TV Azteca (Mexico), TVP (Argentina) and Teledoce (Uruguay) as strategic partners. A trailer of the series featuring unreleased footage was presented at the breakfast. The psychological thriller takes participants to a reality show inside a maximum security prison.

“We are bringing a completely innovative series to the market, for its production model and its genre,” said Raphael Corrêa Netto, Globo’s executive director of international business. “The Brazilian version captured a different audience profile. Right after the first episodes, we noticed the increasing number of young people watching the series. We also observed that, on our digital platforms, Supermax maintained a high retention rate throughout all episodes, which demonstrates the story’s potential.”

Globo’s slate also features telenovelas, other shows and films. In addition to Supermax, the series Globo has on offer include Above Justice and Nothing Remains the Same. Telenovelas in the catalog are Total Dreamer, Time After Time, Wounded Past, Lady Revolution, Burning Hearts and Rising Sun (working title). Among the feature films are titles such as Along Man and The Moving Forest.

Corrêa Netto attributed the productions’ global appeal to their broad profiles and innovative storytelling. “It has to do with the Brazilians’ ability to reinvent themselves and grasp the diversity of cultures Brazil is made of—a colorful, multifaceted country and its optimistic people,” he said. “That is why, for more than 40 years, our stories have been able to adapt well anywhere in the world. That is also why Globo is able to innovate and reinvent itself, always providing its audience with the best in terms of content generation. We are all passionate about communication and we believe that we can only grow together with a joint effort. Through the products presented today, we want to continue developing new ventures and contribute to the industry’s growth with new partnerships.”