Globo Showcases Slate & Strategies at NATPE Event


Held under the theme “On the Move,” Globo hosted a special presentation at NATPE to showcase its 2019 catalog as well as to reinforce its enthusiasm about the future of the industry and business opportunities.

Fernanda Lima, from Globo’s original format Love and Sex, served as host. CEO Carlos Henrique Schroder was joined by Monica Albuquerque, head of development; Silvio de Abreu, head of drama and comedy; and Raphael Corrêa Netto, head of international business, at the event.

Schroeder talked about Globo’s ability to connect with more than 100 million people on a daily basis in Brazil and internationally to engage the audience. “At Globo, our doors are completely open to the future. We are fully dedicated to our relationships with broadcasters, producers, programmers, creatives, platforms, agencies—all of you in this amazing industry,” he said.

“We have rearranged our development pipeline to produce more content, so that we may provide original projects for all the group platforms, such as our pay-TV channels and Globoplay, our SVOD platform. And, since Brazilian culture has a special contribution for the world, we are sure that our stories are powerful enough to engage the global market,” added Albuquerque, who also explained how audience insights are applied at Globo Studios through intelligence surveys.

De Abreu told the attendees that there is no formula for building a great success, but that the consumer influences the projects from the beginning. “The best we can do is to believe in our work, to be authentic, sincere and honest, to do our shows with emotion and in the best way we can, and believe that the audience will love them,” he said.

“Over the years, I’ve introduced some of the best Globo content that we have had to offer for your screens. But this year, I would also like to share Globo’s business vision,” said Netto.

Globo has been creating partnerships and exchanging experiences, taking content to different territories and new slots. Examples of these partnerships include the newly announced co-production Jugar con Fuego with Telemundo International Studios, and the agreement with the Spanish group Atresmedia, which includes 500 hours of original Globo content per year in the U.S. and Latin America on the pay-TV channel Atreseries.

During the event, attendees got a look at some of the productions that make up Globo’s new international catalog, including Harassment and Iron Island. Also presented were original productions from Globo exclusively for Globoplay, including the telenovelas A Second Chance and The Other Side of Paradise, and the super series Land of the Strong. In the way of unscripted highlights, the group showcased Love and Sex, Pop Star, Family Size, Keep the Change and A Blast from the Past.