Estrella TV Catalogue to Be Repped by Cisneros Media Distribution

MIAMI/BURBANK: Cisneros Media Distribution (CMD) has inked a multiyear deal to become the global representative of Estrella TV's catalogue of original programming and formats.

Estrella TV produces more than 40 hours of original programming each week and now owns a library of 7,500-plus hours of content and formats. Its slate includes reality, musical-variety, comedy, drama, talk and game shows. The worldwide distribution deal includes 15 programs and formats that can be adapted to any market, including the reality show Rich Famous Latin Women (Rica Famosa Latina), the suspenseful series Urban Legends (Historias Delirantes) and the prime-time talk show Nights with Platanito (Noches con Platanito). CMD will showcase Estrella TV's content at MIPCOM.

Marcello Coltro, the executive VP of content distribution at Cisneros Media, said: "Estrella TV has an outstanding library of content. And the combination of Estrella TV’s quality production with the Cisneros Media’s existing catalogue of original programming, third-party content, scripts, and formats, create a unique and comprehensive offering in the marketplace."

Lenard Liberman, the CEO of Estrella TV and its parent company Liberman Broadcasting, added: "Our catalogues complement each other, creating a one-stop shop for content. This deal is an important step for Estrella TV as we embark for the first time in the international exportation of our top-rated content. We signed this agreement with great expectations and confidence in Cisneros Media Distribution, a renowned media company that had a significant role in establishing the presence of Spanish-language programming in international markets."