Endemol Shine International Names LatAm Sales Director

LONDON: Endemol Shine International (ESI) has appointed Luciana Nogueira as sales director for Latin America.

Nogueira was formerly the international distribution manager at Media Mundi Brasil, responsible for sales and distribution of audio-visual content, commercial representation and distribution of TV channels in Brazil and internationally, and new business opportunities. In her new post at Endemol Shine International, Nogueira will report to Veronique Verges, the senior VP of Latin America and U.S. Hispanic. She will be responsible for exploiting the company’s finished program catalogue across all genres to free-to-air channels throughout Latin America (excluding Mexico). She will be based in São Paulo and will take up her new position this month.

Cathy Payne, the chief executive of Endemol Shine International, commented, “We are thrilled to be welcoming Luciana to our ESI team. Luciana’s wealth of experience in the industry and throughout the region will be a great asset in further building our presence throughout LatAm.”