DLA Brings Alvaro Palacios On Board

MIAMI: Alvaro Palacios has become the new chief revenue officer (CRO) and director of sales and marketing for DLA, which develops entertainment products for VOD platforms in Latin America and the Caribbean.

Based in Miami, Palacios will work under Antonio Barreto, the company’s CEO. His responsibilities will include managing the planning and development of strategies and initiatives meant to raise DLA’s revenue. He will also be expected to create budgets, sales forecasts and price policies, and oversee the company’s relationships with business partners in advertising, affiliate sales and distribution, among other duties.

Palacios previously served as the VP and managing director of a PRISA company. Before that he was the regional business development director at Terra Networks USA-Latin America. His career started in Uruguay, where he worked for PricewaterhouseCoopers.

"Bringing in executives who have a strategic vision and are well known internationally in the industry is key to ensuring DLA’s growth and leadership in the development of online VOD streaming products in the region," said Barreto. "We are confident that Alvaro’s experience will help us attain these goals as we work to increase our revenue and develop a new corporate culture in line with our vision of the future."