Crunchyroll & Brazil’s Loading Pact for 50 Series


Loading has secured a deal to bring more than 50 Crunchyroll anime titles to its linear TV channel in Brazil.

Among the titles included in the deal are Crunchyroll Originals such as The God of High School and Tower of God. Loading is launching with Berserk, Goblin Slayer and a number of other shows. The programming will also feature a late-night exclusive block for mature viewers, with explicit violence. Further, Loading will dub a number of titles in partnership with Crunchyroll, including fan favorites such as 91 Days and Given.

Loading aims to be the home of the main staples of youth entertainment, with 24/7 multiplatform programming and live streaming, airing on social media, cable TV and free TV. Loading’s original content will also be available on a free online VOD platform.

Brady McCollum, head of global operations and international at Crunchyroll, said: “We’re excited to bring Brazil’s anime community even more of their favorite series through our partnership with Loading. With more than 3 million subscribers and 70 million registered users, Crunchyroll is committed to the global growth of anime and our new partnership with Loading will provide another way for fans to engage with the series they love.”

Anderson Abraços, chief experience officer at Loading, added: “We’re always looking for the best anime available in the market, and Crunchyroll has hit it out of the park with their Original brand, so naturally we reached out to the brand and closed this partnership that will soon bear a lot of fruits!”