CNN en Español Schedules Block Dedicated to U.S. Hispanic Market

MIAMI: CNN en Español has dedicated a block of its schedule to programming made specifically for the U.S. Hispanic market, launching as CNN Latino.

The CNN Latino block will launch first in Los Angeles in late January 2013. It will feature eight hours of customized content directed at the U.S. Hispanic audience. The programming will cover news, lifestyle, documentary, talk and debate.

"The U.S. market is so diverse and so large that there is room for two distinctive content options," said Cynthia Hudson-Fernandez, the senior VP and general manager of CNN en Espanol and Hispanic strategy for CNN/U.S. "There is a real demand for relevant, dynamic, quality programming and CNN Latino is a unique product designed specifically for the growing U.S. Hispanic audience, representing the dual reality of U.S. Latinos today who are multi-generational and proud to be bilingual. The launch of CNN Latino is the first step to bringing this syndicated programming block to local broadcast stations in key Hispanic media markets across the country."

"CNN Latino will be a unique television broadcast offering for a significant viewership in the U.S.," added Tony Maddox, the executive VP and managing director of CNN International.

"We are excited to be the flagship station for this new concept. The Los Angeles market is ready for CNN Latino, a news and entertainment destination that offers CNN-quality programming, and is accessible to a larger audience via KBEH’s powerful broadcast signal," commented Robert Behar, the president and CEO of Hero Broadcasting.