Cesar Diaz to Serve as LatAm Sales Consultant for Power


LONDON: Cesar Diaz, through his company 7A Media, has been appointed as Power's new sales consultant for Latin America.

Diaz takes over from Power’s former consultant, Pepe Echegaray, who retired last month. Diaz will be handling all sales into Latin America for the London-based producer and distributor. He has more than 40 years of experience within the Latin American TV industry, having worked at such companies as Cisneros and Telefonica.

Susan Waddell, the CEO of Power, commented, “We would like to take this opportunity to thank Pepe for all his hard work over the years and for helping to secure Power as a key player in Latin America. We are excited to work with Cesar, his experience and expertise will be invaluable in helping Power to grow further within the region.”

Diaz said, “I am extremely thrilled to work as Power’s new consultant for Latin America. Power is a strong and familiar brand throughout the region and is emblematic for high-quality entertainment value productions. Through our company, 7A Media we look towards continuing to strengthen Power’s reach in all of Latin America.”