Cesar Diaz Joins TV Azteca’s International Sales Team


MEXICO CITY: Latin American industry vet Cesar Diaz has joined TV Azteca’s new commercial arm, AZ Contenidos, where he’ll oversee sales in the U.S., Canada and Spain.

Diaz will report directly to Ramón Salomón, TV Azteca’s head of content operations. The exec was previously VP of Cisneros Media Distribution and most recently founded distribution outfit 7A Media.

“We [at] TV Azteca are very pleased that Cesar is joining the team and are confident in his professionalism, good results and experience in the various markets he will oversee,” said Fidela Navarro, head of content and channels distribution at TV Azteca.

Salomón said: “His great connection with customers will help drive the new personalized push we want to implement in these markets.”

“I feel very happy and flattered to be part of this new team of professionals who, united, provide a wide range of experience and years within the international media [industry], and which TV Azteca has managed to bring together in order to drive the international sales of the new content that the group is developing,” Diaz said. “I am ready to contribute with great enthusiasm.”