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ABTA: Brazilian Pay-TV Platforms Outline Growth Strategies

SÃO PAULO: In a session at ABTA 2014, representatives from Brazilian pay platforms NET, Oi TV, Claro HDTV and Blue Interactive Group agreed that creative, innovative strategies will be necessary for the expansion of the subscription TV base in the country. Cristina Bandiera, the director of marketing and products at Claro HDTV, said that it …



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