Viaplay Pacts with CINDIE for LatAm Rollout

Viaplay Group has aligned with the on-demand service CINDIE to bring the Viaplay Select service to nine Latin American countries.

Viaplay Select, which has rolled out in Japan with WOWOW, delivers more than 200 hours of Viaplay content across drama series, films, docs and more, including Harmonica, Below and Ida Takes Charge, Who Shot Otto Mueller?, Wozniacki & Lee and Natascha Kampusch—A Lifetime in Prison.

Filippa Wallestam, Viaplay Group’s chief content officer, noted, “Viaplay Select enables partners to deliver even more variety and value to their customers. DMD are establishing a position as Latin America’s leading aggregator of premium European content, which makes our fantastic Viaplay shows an ideal fit for their CINDIE service. This partnership, which spans an entire continent, has great potential and once again highlights the global attraction of Nordic storytelling.”

Tony Kelly, CEO of DMD, parent company of CINDIE, added, “We are delighted to partner with Viaplay Select which adds new, strong storytelling to our streaming service CINDIE, offering some of the greatest stories told in film and television from around the world to audiences across Latin America.”

CINDIE is currently available on a subscription basis in Argentina, Uruguay, Paraguay, Chile, Peru, Ecuador, Colombia, Brazil and Mexico.