Univision Taps DISH Alum for Global Platform Strategy

Univision Communications has appointed DISH Media alum Michael Schwimmer as president of global platform strategy and revenue.

In the newly created position, Schwimmer will centralize distribution of the company’s platform, content offerings and sales opportunities that drive revenue growth. Prior to joining Univision, Schwimmer was executive VP of DISH Media and group president of Sling TV.

Previously, Schwimmer was the president and CEO of Fuse Media and led programming, marketing and media sales for DISH Network. He is currently on the Board of the National Association of Television Program Executives (NATPE) and a member of the NAACP Entertainment Industry Board of Advisors.

As president of global platform strategy and revenue at Univision, Schwimmer will report directly to CEO Wade Davis. He will also work closely with President and Chief Transformation Officer Pierluigi Gazzolo on global app distribution for the company’s two-tiered streaming service, scheduled to launch this year.

“Michael will complement our team by leading global distribution for the combined library of Televisa and Univision content, including all subscription and content licensing activities, and will oversee our efforts to ensure that thousands of hours of our Spanish-language content reach valued audiences worldwide,” said Davis. “His extensive experience leading the strategy for multicultural and AVOD offerings and his proven track record navigating corporate transformations make him the ideal addition to our team, and his expertise and passion for increasing Spanish-language representation in the media speaks to our company’s purpose.”

Schwimmer said, “Univision is an iconic brand that embodies its mission of entertaining, informing and empowering Spanish-speaking audiences across all facets of its business. Supporting the global Spanish-speaking community has been a lifelong personal passion of mine, so I am pleased to be part of Wade’s compelling vision to bring high-quality Spanish-language content to this still underserved audience in an advanced, consumer-friendly streaming format. I look forward to leveraging my experience and hitting the ground running with my new colleagues in streaming as we build on Univision’s content and create a truly unmatched global offering.”