DISCOP Johannesburg Spotlight: Caracol Internacional

The mother of a young football player is the central character in Mom of Number 10, one of Caracol Internacional’s titles on offer at the South African market.

The company is also showcasing The Queen of Flow, about a talented young woman who pays a wrongful sentence in a New York prison, and Bolivar, which tells the story of the leader’s life before he became famous.

“Being present in this market is an opportunity to position our brand and our products [for] the expanding and demanding African audience,” says Paloma García, sales executive at the company. “Caracol’s content is perfect for the African screen due to the similarities with Latin American culture. Our content has been on the continent for more than ten years, creating a bond between Caracol’s trademark, our clients and the viewers.”

García adds, “We believe Africa is a key territory with enormous potential for our business and have attended DISCOP Joburg for more than five years.”