Estrella TV Continues to Grow Reach

BURBANK: The Spanish-language channel Estrella TV has received a number of new affiliates and station renewals as it continues to expand its presence across the U.S.

WANN-TV in Atlanta and KOCY-TV in Oklahoma City are the newest affiliates signing with Estrella TV. KXAP-TV in Tulsa, KNRC-TV in Reno and KRET-TV in Palm Springs all re-upped their agreements for the station.

Estrella TV is owned by Liberman Broadcasting. Its lineup includes music-variety, comedy, drama, talk and game shows.

“Estrella TV has arrived as the network story in 2012,” said Winter Horton, the chief operating officer of Liberman Broadcasting. “We are delighted to continue our impressive track record of bringing aboard prestigious Spanish-language affiliates in significant Hispanic markets across the country. In addition, the station renewals underscore the growing popularity of Estrella TV, and the success of our counter-programming strategy which gives viewers a much-needed alternative to the novelas that other Hispanic networks program.”