WildBrain CPLG Inks New L&M Deals for Peanuts

WildBrain CPLG has secured a raft of new deals across Europe and the Middle East for Peanuts as the brand celebrates its 70th anniversary.

Brokered on behalf of Peanuts Worldwide, the deals will see new consumer-product ranges inspired by Snoopy, Charlie Brown and the rest of the Peanuts characters. The products will be across such categories as fashion, accessories, homewares and gifts for both children and adults.

New partnerships and collaborations from the U.K. include Cath Kidston for a Peanuts 70th anniversary collection spanning fashion, homewares and accessories; luxury eco-sustainable lifestyle brand Vayyu for an autumn/winter fashion collection for men and women; Cribstar for its second Peanuts kids’ apparel collection; Flamingo Candles for a range of scented candles; Bamford for adult watches; and Tatty Devine for its second Peanuts-inspired jewelry collection. Additionally, digital wall art company BeArty will launch a collection that enables fans to display Peanuts artwork on their Smart TVs.

In Spain, Bershka is launching a fashion collection; Andres Gallardo is on board for a range of handmade jewelry; and Woodys has created a range of 70th-anniversary eyewear. Additionally, Panapop has launched a range of accessories and watches, and fashion retailer Desigual launched an apparel collection for both kids and adults.

In Germany, MDM is launching 70th-anniversary commemorative coins, and s.Oliver is rolling out a Peanuts women’s fashion collaboration. Further, together with Peanuts Worldwide, WildBrain CPLG executed a publicity campaign for Peanuts’ 70th anniversary in Germany that resulted in extensive broadcast, print, online and social media coverage, including with national newspaper Süddeutsche Zeitung and air-time on public channel ARD.

For the Middle East and North Africa, Babyshop has created a themed children’s fashion collection.

Tara Botwick, senior director for territory management in EMEA for Peanuts Worldwide, said: “It’s been an exciting year for Peanuts and it’s fantastic to see the continued expansion of the merchandise offering for fans across Europe and beyond. From on-trend fashion collections, through thoughtful gifts and luxury accessories, these new ranges offer something for Peanuts fans of all ages.”