TVKIDS
WildBrain has teamed with British fashion designer Christian Cowan for a limited edition Teletubbies apparel collection following the brand’s 25th anniversary celebrations last year.
The collection features the characters in fashion poses printed on hoodies, T-shirts and denim, as well as a pair of knee-high boots in tribute to Cowan’s favorite Teletubby, Dipsy, in neon green plush fabric.
The apparel is now available on the Christian Cowan website. This collaboration reunites Cowan with the brand after the appearance of the Tinky Winky costume character at an exclusive behind-the-scenes tour of Cowan’s show at New York Fashion Week in September 2021.
Teletubbies celebrated its 25th anniversary last year with an appearance on Britain’s Got Talent, a light-up ceremony of the Empire State Building, a performance on the main stage at Pride in London and a partnership with RuPaul’s DragCon UK. On screen, a re-imagined live-action Teletubbies series launched on Netflix in the fall, narrated by Tituss Burgess (Unbreakable Kimmy Schmidt).
“I grew up watching the Teletubbies, so being able to combine that nostalgia with my passion for fashion is a dream come true,” Cowan said. “The characters’ fun, playful personalities match my own design aesthetic, so I’m excited to launch this new collection to show the Teletubbies in a new light and celebrate them as the stars that they are.”
Jim Fielding, chief marketing and brands officer at WildBrain, added, “We’re absolutely thrilled to be partnering with Christian on this new Teletubbies fashion line. Christian’s vision as a designer is unparalleled, and his playful, creative sensibilities are an ideal match for the Teletubbies. At WildBrain, we want to ensure all Teletubbies fans have the opportunity to celebrate their love for the brand, both on and off screen. Christian has created an innovative and stylish line that adult fans are sure to love, while younger fans now have plenty of new opportunities to engage with Tinky Winky, Dipsy, Laa-Laa and Po through our new content on Netflix and YouTube.”
