Acamar Films Partners with NSPCC for Childhood Day


Acamar Films has partnered with the NSPCC, a charity fighting to end child abuse in the U.K. and Channel Islands, for Childhood Day for the third consecutive year.

This year’s Childhood Day, the NSPCC’s flagship fundraising event, will see Acamar Films’ Bing take part in the Childhood Day Mile, which encourages nurseries, children and families to move a mile in any way they like. Also, nurseries and early-years practitioners that sign up to participate in Childhood Day will receive Bing resources and activity sheets, as well as printed classroom posters and sticker packs.

Registered nurseries can also enter into a competition to win a visit from Bing and Flop on Childhood Day. Bing and Flop will join in with the children’s activities and help them move their mile.

The NSPCC’s Childhood Day campaign will target 10,000 nurseries and early-years practitioners around the U.K., including through email marketing, radio, paid influencer marketing and regional press.

This year, Childhood Day is taking place on June 7.

“We are thrilled to be partnering again with Bing for Childhood Day,” said Katie Fudge, schools fundraising development manager at the NSPCC. “Bing’s dedication to early childhood development makes it the perfect partner for Childhood Day.”

Katie Rollings, chief licensing officer at Acamar Films, said, “Bing tells the small stories that make up those first experiences and shape our children’s understanding of the world and their potential within it. Childhood Day is a wonderful opportunity to come together, celebrate childhood and make a difference to children’s lives in the U.K.”