Acamar Films’ Bing to Reach Rotterdam Zoo


Bing and Flop from Acamar Films’ preschool series Bing are set to visit Rotterdam Zoo (Diergaarde Blijdorp) in the Netherlands as part of the first international zoo activation for the property.

Between April 3 and May 12, families can follow a bespoke activity trail around the zoo that encourages children to learn about the animals there. The international initiative follows Acamar Films’ prior partnerships with several U.K. zoos and conservation organizations to date.

On certain days, children will also be able to meet costume characters from the show. Scheduled storytime sessions are set to be delivered by Acamar Films’ long-standing partner Veldkamp Producties. Bing merchandise will also be available in the zoo’s gift shop during the activation.

The licensing program for Bing in the Benelux is managed by License Connection.

“Working closely with zoos to create a program designed specifically for preschoolers to discover and explore the wonders of the animal world has meant that our event programs across the U.K. have been tremendously popular,” said Kirsty Southgate, director of experiential and promotions at Acamar. “That we are able to expand these successful programs to our Dutch audience demonstrates the continued vitality of Bing and the way in which we can adapt our licensed offering across audiences and territories. With their inspirational experiences and aim to educate new generations about wildlife conservation, Diergaarde Blijdorp (Rotterdam Zoo) is the perfect place to bring this activation to.”

Carolien Ottjes, manager for marketing and partnerships from Diergaarde Blijdorp, said, “To be able to bring Bing and Flop to our zoo for the first partnership of this kind is very exciting. Bing is extremely popular in the Netherlands, so we know that our visitors will love exploring with Bing to learn more about our mission to bring nature back to life.”