BBC Studios Digital Brands Takes on Bing

BBC Studios Digital Brands has been tapped as the global commercial agent for Acamar Films’ Bing in a deal that encompasses advertising sales and brand partnerships for the preschool property’s YouTube portfolio.

Bing‘s YouTube network encompasses 65 channels in 30 languages and boasts 9.7 billion lifetime views. It features full episodes, compilations, music and more, reaching more than 10 million subscribers and generating around 1 million hours of watch time every day.

Jasmine Dawson, senior VP of digital at BBC Studios, said: “We are thrilled to welcome Bing to the BBC Studios Digital Brands family. This partnership not only enriches our portfolio with one of the most respected and loved preschool properties globally but also unlocks incredible commercial potential, giving advertisers the opportunity to connect meaningfully with families and young viewers through tailored, impactful campaigns on a trusted platform.”

Mikael Shields, CEO of Acamar Films, added: “We are delighted to announce this new partnership and to work more closely with the extraordinary Digital Brands team at BBC Studios. Their expertise in delivering trusted new brand collaborations for Bing will increase our engagement and revenues. It will also strengthen us in our global mission to continue to create premium content which supports the healthy development of young children worldwide.”