GBI’s Kid Genius Network Launches First Branded Channel


BEVERLY HILLS: Genius Brands International (GBI) is expanding its on-demand service Kid Genius Network by partnering with HeR Interactive to roll out its first branded channel, Nancy Drew: Codes & Clues, based on the new mobile game.

The channel premieres on October 1 and will feature the new animated series Nancy Drew: Codes & Clues. The show is aimed at girls aged 6 to 11 and introduces tween versions of Nancy Drew and her best friends as they work together with their robot puppy to solve the mystery of the missing tech fair project. It is based on the recently launched Nancy Drew: Codes & Clues mobile game from HeR Interactive and aims to teach kids about coding.

Kid Genius Network is available on Comcast’s Xfinity On Demand platform, reaching 22 million U.S. households. The Kid Genius Network is a free, advertising supported on-demand service, featuring GBI’s original animated series, including SpacePOP, Thomas Edison’s Secret Lab, Stan Lee’s Mighty 7 and Warren Buffett’s Secret Millionaires Club, alongside award-winning Baby Genius content and such classic children’s series like ABC Monsters. In addition to launching on Kid Genius Network, Nancy Drew: Codes & Clues will be a new sponsor of SpacePOP, which has already amassed more than 7 million channel views since its launch in June.

“In keeping in line with our mission of providing ‘content with a purpose,’ Nancy Drew: Codes & Clues is the perfect complement to our ever-growing Kid Genius Network, and we look forward to collaborating with HeR Interactive to create this compelling destination for young girls,” stated Deb Pierson, the general manager of Kid Genius Channel. “Introducing the [fundamental] concepts of coding and problem-solving to kids at a young age has become very important, and with our new channel, we are delivering that concept in an engaging and entertaining way.”

“The Kid Genius Network is the ideal entertainment platform to launch the Nancy Drew Codes & Clues channel,” said Penny Milliken, CEO of HeR Interactive. “In addition to the series, the branded channel will highlight our new app that has been sparking an interest in coding with early learners all over the world. Girls need to see and experience positive STEM role models in a way that matches their viewing, learning and play patterns. What better way to introduce them to this coding superhero than through a streaming VOD platform reaching millions of fans?”