Tag: Mattel

Mattel is bringing back the iconic Barney franchise, with a brand-new animated series set to debut globally in 2024.

Richard Dickson, the president and COO of Mattel, highlighted the crucial role IP plays in the company’s overall brand-building strategies at the TV Kids Festival today in conversation with Anna Carugati.

Mattel and Minecraft have launched the new Minecraft Creator Series Camp Enderwood map, featuring new mini games and characters.

Richard Dickson, president and chief operating officer of Mattel, is slated to deliver a keynote at the TV Kids Festival, which you can register for here free of charge.

Mattel has launched its own NFT marketplace on its direct-to-consumer platform Mattel Creations, with series four of the Hot Wheels NFT Garage set to be its first offering.

Mattel and Devolver Digital have opened presales for a special release of Masters of the Universe x Fall Guys toys and begun an in-game playable event called “The Power of Beanskull.”

Mattel has renewed its licensing partnership with The Pokémon Company International in the building sets category.

WildBrain has greenlit new seasons of Fireman Sam and Polly Pocket, based on the popular Mattel brands.

Mattel has aligned with Cryptoys, a new NFT platform that combines toys, gaming and entertainment, for a collaboration based on the Masters of the Universe series.

Mattel has ordered Thomas & Friends: All Engines Go seasons 27 and 28, set to deliver in 2023.