Mattel’s Richard Dickson to Deliver TV Kids Festival Keynote


Richard Dickson, president and chief operating officer of Mattel, is slated to deliver a keynote at the TV Kids Festival, which you can register for here free of charge.

Dickson originally joined Mattel in 2000 and has held various roles over the years. He has helped grow some of its most powerful brands, including Barbie and Hot Wheels. In his current role, he leads Mattel’s portfolio of global brands and oversees innovation strategy and franchise management. Under his leadership, in 2021, the company developed and launched the Mattel Playbook, a brand-building approach that has been instrumental in driving the turnaround and growth of Mattel’s Power Brands.

He joins the lineup of TV Kids Festival speakers previously announced: Jetpack Distribution’s Dominic Gardiner; Serious Kids’ Genevieve Dexter; Monster Entertainment’s Andrew Fitzpatrick; Magic Light Pictures’ Muriel Thomas; Sixteen South’s Colin Williams; Sky Kids’ Lucy Murphy; TFO’s Marianne Lambert; Paramount UK & Ireland’s Louise Bucknole; Future Today’s David Di Lorenzo; Guru Studio’s Frank Falcone; DeAPlaneta Entertainment’s Carlos Biern; CAKE’s Ed Galton; Big Bad Boo Studios’ Shabnam Rezaei; Nelvana’s Athena Georgaklis; Cyber Group Studios’ Ira Singerman; Sesame Workshop’s Kay Wilson Stallings; Boat Rocker Studios’ Shaleen Sangha; 9 Story Media Group’s Vince Commisso; WildBrain’s Eric Ellenbogen; Banijay Kids & Family’s Benoît Di Sabatino; Doc McStuffins’ Chris Nee; Star Trek: Prodigy’s Kevin and Dan Hageman; Gabby’s Dollhouse’s Traci Paige Johnson and Jennifer Twomey; Emma Memma’s Emma Watkins; and First Day’s Julie Kalceff and Kirsty Stark. Look for more speaker announcements coming soon.

The TV Kids Festival will feature keynotes and panels with leading executives and creatives discussing the major trends in the children’s programming business. It will be streamed live and available on-demand on Unlike other events requiring hefty registration fees, attendance to the TV Kids Festival is free. The inaugural festival attracted more than 1,700 participants.

You can register for the TV Kids Festival for free here.