Mattel & Pokémon Renew Licensing Deal

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Mattel has renewed its licensing partnership with The Pokémon Company International in the building sets category.

Through the agreement, Mattel will continue to produce its Pokémon toys and building sets under its MEGA property. As a partner to The Pokémon Company International and by way of its MEGA brand, Mattel has produced buildable characters, playsets, building blocks and sets featuring popular Pokémon such as Pikachu, Bulbasaur, Charmander, Squirtle, Gyarados and Eevee.

“The Pokémon Company International has built an incredible franchise for more than 25 years,” said Nick Karamanos, senior VP of entertainment partnerships at Mattel. “We are proud to continue creating amazing products that allow fans to build and experience everything they love about Pokémon.”

“Mattel continues to be an ideal partner in helping us deliver fun and innovative ways for fans to engage with Pokémon through construction play,” said Amy Sachtleben, senior director of licensing and promotions at The Pokémon Company International. “Toys play an integral role in the Pokémon brand’s goal of bringing the joy of the brand to all types of Trainers, and we look forward to our renewed collaboration in supporting this mission.”