November 4, 2016
NEW YORK: Catherine Balsam-Schwaber, chief content officer at Mattel, talked about key shifts in the children’s media business at MIPJunior before being interviewed on stage by Kristin Brzoznowski, the executive editor of World Screen. Watch the panel here.
October 31, 2016
LOS ANGELES: Bagdasarian Productions has secured Mattel as the master toy licensee for the CG-animated series ALVINNN!!! and the Chipmunks.
October 17, 2016
CANNES: Catherine Balsam-Schwaber, chief content officer at Mattel, weighed in on key shifts in the children’s media business at MIPJunior before being interviewed on stage by Kristin Brzoznowski, the executive editor of World Screen.
September 28, 2016
NEW YORK: The mobile technologies company StartApp has entered into a partnership with Mattel to develop digital experiences for a number of Mattel's iconic brands, including Barbie and Hot Wheels.
July 26, 2016
LONDON: The Thomas & Friends Play Station experiential tour kicks off this week and will visit 22 different destinations around the U.K.
July 19, 2016
EL SEGUNDO: NBCUniversal Brand Development has appointed Mattel as the worldwide master toy licensee for Jurassic World beginning in July 2017.
May 18, 2016
NEW YORK: Content creation will be at the center of the upcoming Licensing Expo’s keynote Toys to Content: Where Do We Go From Here?, with executives from Hasbro, Mattel and Jazwares scheduled to take part in the session.
April 22, 2016
EL SEGUNDO: Mattel has reported that worldwide gross sales were down 1 percent in the first quarter, as the Barbie brand hits a slump.
April 22, 2016
NEW YORK: Richard Dickson, Mattel’s president and COO, took part in a Q&A with World Screen’s Anna Carugati in the grand auditorium at MIPTV.
April 20, 2016
HALIFAX: DHX Media has licensed the popular kids' publishing property Rainbow Magic from Mattel.
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