Mattel Named Jurassic World Master Toy Licensee


EL SEGUNDO: NBCUniversal Brand Development has appointed Mattel as the worldwide master toy licensee for Jurassic World beginning in July 2017.

Under the terms of the agreement, Mattel will design, produce and bring to market a range of toys and consumer products inspired by the franchise and its feature films, including the upcoming movie, which is slated for release in 2018. Mattel’s license rights include a host of products such as action figures, play sets, vehicles, games, plush, role-play items, preschool and activity toys, among others.

Mattel and NBCUniversal will begin designing and developing new lines immediately. Initial products are due to hit shelves in early 2018.

“We are honored that NBCUniversal chose Mattel to help bring the Jurassic World brand to life, and we look forward to developing multiple new lines of innovative, engaging toys and products,” said Chris Sinclair, Mattel’s chairman and CEO. “Spanning three decades of sustained worldwide popularity, few entertainment properties have so successfully captured the collective imagination of millions of fans around the world, and we are delighted to be a part of this truly evergreen franchise.”

“We are looking forward to collaborating with Mattel and broadening Jurassic World products worldwide,” commented Vince Klaseus, the president of NBCUniversal Brand Development. “The appetite for the franchise globally is stronger than ever with consumers wanting more. Mattel’s global support, creativity and category approach to expand our franchise makes them the best choice to partner with for this brand, bringing innovation, technology and a host of new ways to play. Jurassic World is more than awe-inspiring blockbuster films, it’s a brand that has been reaching consumers for more than 20 years on everything from video games, toys and apparel, to theme-park attractions and live events. Our focus for the franchise is to continue to collaborate with best-in-class partners as we build and expand this iconic property into a mega-brand across our Universal platforms.”