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Mattel Aligns with StartApp for Digital Brand Extensions

Kristin Brzoznowski September 28, 2016 Top Stories

NEW YORK: The mobile technologies company StartApp has entered into a partnership with Mattel to develop digital experiences for a number of Mattel’s iconic brands, including Barbie and Hot Wheels.



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About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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