Mattel Archives - Page 11 of 20

January 14, 2022 Top Stories

Mattel Launches Hot Wheels Design Battle

January 14, 2022

Mattel and global racing game developer Milestone have launched the Hot Wheels Unleashed Design Battle, in which the winner's design will be turned into a die-cast.

November 30, 2021 Top Stories

Mattel Taps LEGO Group & Moose Toys Alum

November 30, 2021

Mattel has named former LEGO Group and Moose Toys executive Glenn Abell senior VP of MEGA and global head of construction category.

October 22, 2021 Top Stories

Mattel & WWE Extend Global Partnership

October 22, 2021

Mattel and WWE have signed a multiyear extension of their global master toy licensing agreement, originally made in 2009.

October 21, 2021 Top Stories

Mattel Expands Relationship with Disney & Pixar

October 21, 2021

Mattel has furthered its relationship with Disney and Pixar by entering a licensing agreement for their new Lightyear franchise, focusing on the origin of Toy Story’s Buzz Lightyear.

October 18, 2021 Top Stories

Mattel Scores New Partners for Barbie

October 18, 2021

Mattel has partnered with iHeartMedia for the exclusive Barbie Radio channel and with L'Oréal Professionnel Paris for a limited-edition Barbie hair tool.

September 30, 2021 Interviews

Mattel’s Ynon Kreiz

September 30, 2021

Ynon Kreiz, chairman and CEO of Mattel, weighs in on the fruits of the strategy, trends in retail, the endurance of brands like Barbie and Thomas and more.

September 17, 2021 Top Stories

Mattel’s Barbie Exhibition Set for Vegas

September 17, 2021

Mattel and Illusion Products are set to open Barbie: A Cultural Icon, the brand’s first exhibition to tour the U.S., in Las Vegas next month.

September 1, 2021 Top Stories

Mattel Inks Multiyear Distribution Agreement

September 1, 2021

Mattel has entered into a multiyear physical and digital distribution agreement with NCircle Entertainment and Mill Creek Entertainment.

July 23, 2021 Top Stories

Mattel’s Richard Dickson to Deliver Licensing Expo Keynote

July 23, 2021

Richard Dickson, president and COO of Mattel, and Roz Nowicki, the company's head of global consumer products and franchise marketing, will deliver a keynote address at Licensing Expo Virtual next month.

July 1, 2021 Top Stories

Mattel & VCP Pact for PAW Patrol Movie Products Line

July 1, 2021

Mattel has entered into a global licensing agreement with ViacomCBS Consumer Products (VCP) to develop a selection of items for PAW Patrol: The Movie.

Tag: Mattel

Mattel Launches Hot Wheels Design Battle

Mattel Taps LEGO Group & Moose Toys Alum

Mattel & WWE Extend Global Partnership

Mattel Expands Relationship with Disney & Pixar

Mattel Scores New Partners for Barbie

Mattel’s Ynon Kreiz

Mattel’s Barbie Exhibition Set for Vegas

Mattel Inks Multiyear Distribution Agreement

Mattel’s Richard Dickson to Deliver Licensing Expo Keynote

Mattel & VCP Pact for PAW Patrol Movie Products Line

Sesame Workshop Names Managing Director for South Africa

Wonder Pets: In the City Debuting in December

Animated Series Krish, Trish & Baltiboy: Bharat Hain Hum Renewed

Video Interview: Out of My Mind’s Cast & Director

Quentin Blake’s Box of Treasures Returning in December

Expansion Plans for YugiBao IP