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Mattel Scores New Partners for Barbie

Jamie Stalcup October 18, 2021 Top Stories

Mattel has partnered with iHeartMedia for the exclusive Barbie Radio channel and with L’Oréal Professionnel Paris for a limited-edition Barbie hair tool.



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About Jamie Stalcup

Jamie Stalcup is the associate editor of World Screen. She can be reached at jstalcup@worldscreen.com.

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