Sony Rebrands Kix, Launches Channel on Freeview, Sky, Freesat

Sony Pictures Television Networks (SPTN) is rebranding Kix to Pop Max, with the kids’ channel set to launch across Freeview, Sky and Freesat on August 30.

Pop Max comes from SPTN UK and joins Pop and Tiny Pop in SPTN’s kids’ channel portfolio. Pop Max will be a comedy network for boys aged 6 to 10. It will launch with a lineup of exclusive titles, including the U.K. premiere of Beyblade Burst, Winston Steinburger & Sir Dudley Ding Dong, Freaktown, Pirate Express and Clay Kids.

Kate Marsh, the executive VP of Western Europe, International Networks at Sony Pictures Television, said: “The rebranding of Kix to Pop Max will allow us to strengthen the relationship in viewers’ minds between our portfolio of kids’ channels and our first-class children’s programming. Having a consistent identity across Pop, Tiny Pop and Pop Max cements our positioning as a broadcaster that is at the heart of kids’ entertainment.”