PAW Patrol Lands Cupcake Line

New York-based dessert company Baked by Melissa has secured a new licensing partnership with Paramount Consumer Products for a collection of PAW Patrol cupcakes.

Available in-store, online and through B2B and wholesale distribution, the co-branded cupcake collection is designed to reach millennial parents.

“We’re thrilled to be working with the PAW Patrol franchise and see this partnership as a way to bring parents everywhere the most delicious and convenient birthday party treat in flavors that make kids excited,” said Melissa Ben-Ishay, CEO and co-founder of Baked by Melissa. “As a parent, I love that two to three Baked by Melissa cupcakes feels indulgent but still keeps the sweet treats in moderation. This makes our bite-size cupcakes the perfect celebration indulgence for kids of all ages.”

The series is produced by Spin Master Entertainment for Nickelodeon.