PAW Patrol Reaches New YouTube Milestone

PAW Patrol has been awarded YouTube’s Diamond Creator Award for surpassing 10 million subscribers, placing the brand in the top 1 percent of YouTube creators.

The milestone follows significant growth for the IP’s digital presence, fueled by an expanding range of original content. The YouTube channel recently premiered the short-form series Rocky’s Garage and Skye’s Music Party, which have amassed 31 million and 20 million views, respectively.

PAW Patrol is currently rolling out the To The Rescue series, a narrative two-minute storytelling format aligned the the IP’s linear theme. The 22-episode series will roll out through April 2026 in multiple languages and dialects, including English, British English, Latin American Spanish, French, German and Italian. The series will feature three thematic arcs: Air Rescue, from January to June 2025; Fire Rescue, from July to December 2025; and Search and Rescue, from January to April 2026.

Additionally, PAW Patrol is rolling out a new edutainment initiative to engage its audiences lessons on learning shapes, practicing safety and fostering friendships, among others. Produced by the Creative Content Team, these educational videos will feature interactive toy hand play with PAW Patrol figures, which debuted in April 2025.

PAW Patrol’s international reach has continued to expand as well, with new localized channels in Brazilian Portuguese, Romanian, Castilian Spanish, Finnish and Norwegian, bringing the total number of YouTube channels for the brand to 21. There are plans to launch 11 more by the end of the year.

“We’re thrilled to receive the Diamond Creator Award and celebrate 10 million subscribers,” said Caroline Tyre, Spin Master’s VP of global content distribution. “This recognition is a testament to the passion of our audience and the dedication of our team. PAW Patrol is a global phenomenon, and we look forward to delivering even more innovative, engaging content for families.”