Saban’s Power Rangers & More Acquired by Hasbro

Hasbro has inked a definitive deal to purchase Saban Brands’ Power Rangers and a number of other entertainment properties, including My Pet Monster, Popples, Julius Jr., Luna Petunia and Treehouse Detectives.

The transaction involves a combination of cash and stock valued at $522 million. The agreement, which is set to close later this year if approved, comprises all related IP, category rights and content libraries owned by Saban Properties and its affiliates. Haim Saban, founder of Saban Brands and creator of Power Rangers, will continue in a consulting position.

Hasbro recently paid Saban Brands $22.25 million for the Power Rangers master toy license. That amount is being credited against the purchase price. Hasbro will now pay an additional $229.75 million in cash and will issue $270 million worth of Hasbro common stock for Power Rangers and other properties.

“Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s brand blueprint,” said Brian Goldner, Hasbro’s chairman and CEO. “Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers’ full potential. We see significant opportunity for Power Rangers across our entire brand blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint. We couldn’t be more pleased that Haim Saban will continue in a consulting role to further guide our development of this valuable property for the next generation of Power Rangers fans.”

Saban added: “25 years after launching Power Rangers, I believe the future for this brand has never been greater. Hasbro’s leadership in innovation, storytelling and brand stewardship make it the perfect company to further develop the global reach and appeal of the Power Rangers property. I look forward to working with Brian and the team in the years to come.”