Hasbro to Open Planet Playskool Entertainment Center


Hasbro and Kingsmen Xperience have partnered to open the Planet Playskool family entertainment center at Westfield Garden State Plaza in Paramus, New Jersey, on June 13.

The 20,000 square-foot destination features immersive play areas and interactive activity zones based on Hasbro’s iconic brands. Children can get creative at a Play-Doh Imagination Station, step aboard the Transformer’s Autobot Ark, participate in construction-based activities in Tinkertoy Town and crawl, climb and slide through a real-life version of Mouse Trap.

Visitors can also get creative in the Spirograph Art Studio, join a quest in the PJ Masks Hero City and fuel up at the Easy Bake Café. There is also a retail store featuring unique apparel, toys, games and souvenirs.

“We are elated to launch the first-in-the-world debut of Planet Playskool at Garden State Plaza,” said Corey Redmond, senior executive VP of Kingsmen Xperience. “Having our first U.S. permanent family entertainment center with these iconic Hasbro brands at one of the most popular malls in the country is a labor of love that we hope families and kids will enjoy and engage with for years to come.”

“At Hasbro, we are constantly seeking ways to create magic through immersive play experiences for fans and families,” commented Matt Proulx, senior VP of global experiences, partnerships and music at Hasbro. “Planet Playskool not only brings this vision to life but takes it to the next level through STEAM-based activities that encourage kids to let their imagination run wild and practice their critical thinking skills, while getting them up and active. Visitors can express their unique selves through creative projects at the Play-Doh Imagination Station and get hands-on at Tinkertoy Town with construction activities, plus so much more. For every child and family who steps through the doors of Planet Playskool, we hope they have an unforgettable experience.”