Hasbro Entertainment Center for American Dream


Hasbro is set to open The Gameroom at American Dream in East Rutherford, New Jersey, on June 26.

The 41,500 square foot entertainment center will feature arcade games, attractions, retail and full-service dining, anchored by some of the most iconic Hasbro brands. Highlights will include G.I. Joe laser tag, a Candy Land shake bar and more.

“We are ecstatic to bring iconic Hasbro brands to life through this interactive, family-friendly facility at American Dream,” says Bryan Gaus, senior VP and general manager for American Dream. “This is a can’t-miss destination, captivating guests of all ages with an unforgettable experience where nostalgia meets joy.”

“Hasbro has a rich 100-year legacy of creating magic through play with an iconic portfolio of beloved brands,” says Matt Proulx, senior VP of global experiences, partnerships and music for Hasbro. “At the end of the day, we’re in the business of play, and we strive to deliver gaming experiences that are fun to play, fun to watch and fun to share for our multi-generational fanbase. That’s exactly what we’ve created with The Gameroom. Whether it’s a round of laser tag at the G.I. Joe Battle Station for adrenaline-pumping fun or a delicious meal and drinks at the stunning Game Bar, there is something for every member of the family at The Gameroom. We look forward to welcoming guests for a day of fun, connection and play when doors open this month.”