Rainbow is heading to Brand Licensing Europe (BLE) next week with a stable of properties that includes the new brand 44 Cats.
44 Cats is a brand-new preschool property for boys and girls. Rainbow will also showcase the girl-skewing Regal Academy, the live-action tween property Maggie & Bianca Fashion Friends and World of Winx, which is part of the popular Winx Club franchise.
The CGI preschool property 44 Cats features musical elements and teaches kids about friendship and altruism. Regal Academy has been sold into more than 100 countries and follows the adventures of Rose Cinderella and her classmates, all of whom are descendants of fairytale characters. Maggie & Bianca Fashion Friends is Rainbow’s first live-action series, and the program has been broadcast in Italy, Russia, Brazil, France, Germany, Greece, Poland, the Benelux and worldwide via Netflix. World of Winx sees the fairies go undercover to take on a new villain.