Rainbow Launches Winx Club & Friends Channel on Prime Video

Rainbow has launched Winx Club & Friends on Prime Video, its first themed SVOD channel on the platform, in Italy, France, the U.K., Finland and Sweden.

At launch, viewers are able to access the first TV seasons and theatrical films of Winx Club, World of Winx, Huntik: Secrets & Seekers, Maggie & Bianca: Fashion Friends, Regal Academy and PopPixie. New episodes, series and films will be added every month.

Winx Club & Friends is available on Prime Video through a direct subscription in the aforementioned territories.

“With Winx Club & Friends, we are taking a natural step in the evolution of Rainbow as a global content studio,” said Marco Azzani, executive VP of digital channels and distribution at Rainbow. “The channel was created with the goal of offering fans a simple, flexible and ongoing experience that enhances our most beloved franchises—as well as those of our partners—over time. It is a project that strengthens our direct relationship with audiences and allows us to experiment with new distribution models, while remaining true to the quality and values that have always defined our content.”