Rainbow has partnered with Italian content creator and food blogger Benedetta Rossi for a 44 Cats pasta cooking competition web initiative for fans of the series around the world.
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The adventures of Summer and Tubb, sibling bears who run a farm, are at the center of Rainbow’s preschool edutainment property 2 Happy Farmers, which is available from the company at MIPTV this year.
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Rainbow has inked a deal with Carousel that will see the new animated preschool series 44 Cats begin airing on the Russian channel next year.
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44 Cats, which features positive values and edutainment messages with the aim to teach important life lessons to preschoolers, is one of Rainbow's highlights for the market.
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