Rainbow Scores U.K. Deal for 44 Cats


The Pop TV channel in the U.K. has struck a deal with Rainbow to air the animated series 44 Cats.

Pop TV will launch the show this September. 44 Cats is a Rainbow production in collaboration with Antoniano Bologna and Rai Ragazzi. It follows four kittens who are part of a music band named The Buffycats and live in the Clubhouse, a garage inside Granny Pina’s house.

“We are absolutely thrilled with this new broadcast deal, as Pop TV have such a big presence and reputation in the U.K.,” said Andrea Graciotti, head of sales, TV series, movies and co-productions at Rainbow. “This adds to the buzz surrounding the brand, which is receiving a great response from across the international TV market!”

44 Cats is a perfect fit for Pop, with its blend of friendship and fun—and cute kitties!” added Sarah Muller, VP of children’s and youth entertainment programming at Pop TV parent company Sony Pictures Television.