Rainbow has entered into a partnership with Lisle Licensing for its animated preschool series 44 Cats across the U.K.
44 Cats, which follows the adventures of four kittens in a band called The Buffycats as they help others and find creative solutions to everyday problems, debuted in the U.K. on Nick Jr. on March 4. The 52×13-minute animated series is also slated to bow on the Pop TV channel in the U.K. in September. It premiered in Italy last November to record-breaking TV ratings.
Francesca Lisle, licensing director of Lisle Licensing, said: “We are delighted to be working with Rainbow on 44 Cats. It is exciting to see so many first-class licensees already on board with the license, and we can’t wait to get to work. It will be a fantastic addition to our portfolio.”
Matteo Olivetti, Rainbow’s head of CP sales, added: “We are thrilled to be working with Lisle Licensing and look forward to bringing the enthralling energy of 44 Cats to the U.K.”