New U.K. Licensees On Board DHX’s Teletubbies

HALIFAX: In deals brokered by CPLG UK, DHX Media’s DHX Brands has secured ten new U.K. licensing partners for the reimagined hit preschool property Teletubbies.

The new licensees are Alligator with car travel accessories; Euroactive with cots, moses baskets, bouncers and toddler beds; Finsbury Foods with celebration cakes; Sambro International with arts, crafts and outdoor games; Solutions EU with baby kitchen accessories; Spearmark with lighting; Ultimate Products Global Sourcing with wet wipes, tissues and kitchen rolls; Vivid with Crayola Kids; Walltastic with wall stickers; and William Lamb with footwear.

To date, more than 75 licensing agreements have been signed for the new Teletubbies around the globe. Existing U.K. partners include Kokomo with health and beauty products; HTI with toys and novelty items; Bladez with inflatable toys; and Whitehouse for the amusement category, including plush toys.

Tom Roe, the commercial director at DHX Brands, commented: “We are adding to an ever-growing and impressive lineup of licensees, which underscores the considerable appetite there is in the market for the new Teletubbies. We have considerable momentum for the property as we look toward major product ranges hitting retail later this year.”