Monday, November 28, 2022
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New Partnerships for Beyblade


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ADK Emotions NY and Hasbro have scored new partnerships with Roblox, WWE and Anime NYC for the Beyblade franchise.

Roblox has created Beyblade-branded in-game activations within the fighting game Ultra Power Tycoon and the climbing game Tower of Misery. The new content will become available for players next weekend.

The partnership with WWE will see a range of Beyblade Burst activities available before the WWE Survivor Series, taking place on November 26 at TD Garden in Boston, Massachusetts. There will be special prizes and offers available for visitors. The event will be supported by online content on UpUpDownDown, WWE’s video-game YouTube channel.

Lastly, a Beyblade Burst panel was held on November 18 at Anime NYC, an annual celebration of Japanese pop culture in New York. Representatives from Hasbro and ADK Emotions NY took the audience on a deep dive into Beyblade toy design and the animation process, and the panel concluded with a Q&A and trivia section, as well as a giveaway of the latest toys and exclusive Anime NYC merchandise.

“We pride ourselves on our agility and creativity, and the speed at which we continue to adapt to a constantly changing landscape,” said an ADK Emotions NY representative. “We’re able to adjust our strategy quickly to speak to consumers wherever they congregate—be it online or at live events—and as we continue to power Beyblade into the future, we’ll be looking for new partnerships in licensing, merchandising and content categories across an increasingly wide range of platforms, while staying true to the Beyblade values of community and creativity.”






About Jamie Stalcup

Jamie Stalcup is the associate editor of World Screen. She can be reached at jstalcup@worldscreen.com.

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