SUNRIGHTS has rolled out GEN BEY, an official online campaign to encourage BEYBLADE fans to interact with the brand and gain access to perks such as sneak peeks and giveaways.
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NEW YORK/TOKYO/PAWTUCKET: Sunrights and d-rights have partnered with Hasbro to relaunch the Beyblade franchise with a new generation of toys in North America this year.
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