Beyblade X Products to Launch


Hasbro has renewed its longstanding collaboration with Tomy Company, T-Licensing and ADK Emotions NY to launch Beyblade X, the next generation of Beyblade products.

Following a July debut in Japan, the products will launch globally in fall 2024, coinciding with the brand’s 25th anniversary. Beyblade X introduces a new spin on the toy line, commemorating previous generations while introducing new gear innovation, allowing tops to speed into high gear for battles.

The Generation 4 products will bring the world of Beyblade animation and toys together around the latest installation of the series. In the new episodes, a rag-tag team of Bladers come together as friends and battle their way up The X to prove themselves against the best of the best. The Beyblade X anime premieres on October 6 on TV Tokyo in Japan. Premieres in more territories will follow in 2024.

Beyblade X is special in that we have combined fan favorite elements from each generation into a system with amazing, brand-new features, resulting in extreme speeds and epic battles,” said Tom Warner, senior VP of global brands at Hasbro. “There will be something for everyone, whether you’re a longtime fan or just starting your Blading journey.”

Beyblade X promises to deliver the excitement and innovation fans love with the brand-new toy line and animated series, and the franchise is set to drive incredible engagement on a global scale,” added Daizo Suzuki, a representative from T-Licensing.

ADK Emotions NY’s Shunichi Ogawa commented, “We are incredibly excited to continue our partnership with Hasbro to launch the next generation of Beyblade products and deepen fan connections with the brand. We are looking forward to making the Beyblade experience as rich as possible while catering to both our longstanding community members and newcomers alike.”