My Little Pony Digital Experiences Now Available

To celebrate this year’s International Day of Friendship, Hasbro has launched My Little Pony-themed digital experiences, including custom Snapchat lenses and a pair of videos.

For the week, Hasbro is offering Snapchat lenses featuring the Mane Six, allowing fans to add real-time effects and sounds to their selfies. With the World Lens, users can see the land of Equestria with their rear-facing camera. The company also released a video titled “Friendship Across the Globe” on SoulPancake’s YouTube page, as well as its first brand anthem for My Little Pony, “Through the Eyes of a Friend,” on the property’s YouTube page.

In addition, Hasbro released its new line of toys and figures inspired by characters and adventures from Lionsgate’s upcoming film My Little Pony: The Movie, which is slated to make its theatrical debut on October 6. The collection features the Mane Six as well as new characters.

“Friendship transcends age, gender, geography and background,” said Tyla Bucher, the VP franchise lead for My Little Pony at Hasbro. “As we work to celebrate friendship across every aspect of the My Little Pony brand, we’re proud to continue to support and celebrate the International Day of Friendship. We hope this program brings people together as they are reminded of how special and important friendship is to everyone around the globe.”