MaXi Launches on Digital Platforms Worldwide

MaXi, an animated kids’ series from Groupe Média TFO and Frima, has been sold to several digital platforms across the globe.

All 26×11-minute episodes will be offered on Radio-Canada’s ICI Tou.tv, on the UAE youth app eJunior KidsTV and on board Air France and Taiwanese airline Eva Air flights. MaXi, distributed by Mediatoon, was designed first and foremost for mobile devices.

The series’ mobile app amassed more than 8,500 downloads in the first eight weeks and features interactive components.

“We are happy to see that our vision to expand access to our content is coming to fruition through the distribution on three different continents of one of our flagship youth series,” said Glenn O’Farrell, the president and CEO of Groupe Média TFO. “As bearer of inclusive and environmental values, MaXi is a proud representation of our country. While showcasing our content in Ontario, we can also share our province’s cultural and linguistic richness with all of Canada and the rest of the world.”

“We are very excited to see our part-time Siamese twins and their friends find an ever-growing audience through these new broadcasts,” commented Philippe Bégin, the VP of intellectual properties at Frima. “For Frima, the international deployment of MaXi is all the more important because it represents the materialization of sustained efforts in the production of an original animation series. We are proud to see that our vision for intellectual property development that focuses both on creative talents in animation and our digital innovation DNA is coming to fruition.”