Groupe Média TFO Launches Multiplatform Content Distribution Division


TORONTO: Groupe Média TFO has appointed former Bejuba! exec Sandrine Pechels de Saint Sardos to head up a new initiative that focuses on distributing its multiplatform content and tapping into international markets.

Pechels de Saint Sardos begins her new role on June 8 as head of the newly minted “disruption and multiplatform distribution direction.” Her remit will include growing TFO acquisitions, prebuys and its catalogue to boost distribution on traditional, nonlinear and international platforms. She joins after nine years with Bejuba! Entertainment, where she most recently served as executive VP of sales and acquisitions.

“I am delighted to announce the addition of Sandrine Pechels de Saint Sardos to our team,” said Laurent Guérin, Groupe Média TFO’ chief content officer. “Her know-how is a perfect combination of everything we needed in order to pursue our ambitious plans for our platforms. Sandrine has a deep understanding of content distribution, on both traditional and digital media. Her youth content expertise will be a major asset in developing our offering.”

“During my tenure at Bejuba, I deepened by skills and expanded into the digital realm,” says Pechels de Saint Sardos. “I am grateful for the success and partnership. I am ready for this new opportunity with TFO. With the focus on disruption, multiplatforms distribution and managing TFO content, it gives me a great portal to expand and grow, with an eye on the future of our industry.”