Wednesday, November 29, 2023

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License to Thrill

Ahead of Brand Licensing Europe, rights owners share their strategies for standing out in the children’s licensing and merchandising business.

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Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

Paramount Australia and New Zealand (ANZ) Consumer Products has partnered with homewares retailer Adairs for a PAW Patrol children’s range.