Super RTL to Take Over Nickelodeon Content in Germany


Super RTL has acquired a rights package that brings current and upcoming Nickelodeon series to the German kids’ channel.

Super RTL also plans to take over Nickelodeon’s established satellite frequency to build a new linear children’s channel and show predominantly popular Nickelodeon series, including PAW Patrol, SpongeBob SquarePants and The Loud House.

The deal is subject to approval by the Federal Cartel Office.

Thorsten Braun, CEO of Super RTL until the end of 2023 and chief marketing, brand and consumer products officer at RTL Deutschland, said: “By expanding the partnership with Nickelodeon and Paramount, Super RTL offers its young audience an even richer treasure trove of high-quality children’s programs. By adopting the satellite frequency, a new, valuable TOGGO touchpoint is created for the target group between 3 and 13 years old. This fits perfectly into the strategy of making the TOGGO brand present and tangible for children across as many channels and platforms as possible.”

Michael Keidel, VP of ad sales, affiliate and streaming partnerships in Northern, Central and Eastern Europe at Paramount, added: “Through the strategic partnership with Super RTL, the popular Nickelodeon characters and stories for children in Germany continue to have a permanent place in the free-to-air. TV. This fits perfectly into our strategy of entertaining fans via numerous high-reach touchpoints. This includes our premium streaming service Paramount+, our free, ad-supported streaming offering Pluto TV and our pay-TV channels.”