BLE 2019 to Spotlight British & European Animation


Brand Licensing Europe (BLE) is set to highlight the British and European animation industries at this year’s event in October.

A pavilion and keynote address will make the sector a focus at BLE 2019, which will invite studios to come forward and participate. The BLE Animation Pavilion will offer exhibiting options for smaller studios as well as startups in an effort to provide an even playing field for all in attendance at the event to contribute, collaborate and break into the industry. BLE will take place from October 1 to 3 at ExCeL London.

BLE Event Director Anna Knight said: “The animation industry in Britain and Europe is so exciting right now—a real cluster of creativity and vibrancy with studios of all sizes producing inspired, innovative and commercially viable content. Just look at Animaccord and Masha and the Bear, Magic Light Pictures and The Gruffalo, Acamar and Bing, Moomin with the new Moominvalley and, of course, the granddaddy of them all, Aardman with Shaun the Sheep and Wallace and Gromit among many others. We want to celebrate these studios, their stories and successes at BLE and give them a platform from which to shout and do business, and we really hope they will jump on the bandwagon and take advantage of all of the opportunities open to them to show retailers and licensees exactly what they have to offer.”

Knight added: “We are also close to confirming a really special animation-focused keynote presentation, which we are hoping to announce shortly after Licensing Expo, so watch this space, you will not want to miss it.”