Bing Live Show Set for the Netherlands & Belgium

Acamar Films has aligned with the Dutch theater production company Trend Media to bring its preschool hit Bing to life on stage in the Netherlands and Belgium for the first time.

The four-year deal will see a brand-new live theater show launch in fall 2021. The first season will run through to spring 2022, with two further seasons to follow.

Co-produced by Acamar Films and Trend Media, the hour-long, interactive musical adventure is designed to appeal to children aged 2 to 5, immersing them in the colorful world of Bing through fun, laughter and music.

Kirsty Southgate, director of promotions and partnerships at Acamar Films, said: “Bing is going from strength to strength in the Netherlands and Belgium, both in consumer products and in building an established loyal audience, so it’s the perfect time to deepen viewers’ engagement through an enthralling live experience. We are delighted to team up with Trend Media, who are real experts in designing joyful performances for children and look forward to creating something truly special for Bingsters and their families to enjoy.”

Erik van Trommel, CEO of Trend Media, said, “We have long been a fan of Bing and we saw very good opportunities for a Bing theater show in the Netherlands and Belgium. In recent months we have had many conversations with Acamar Films about how a collaboration and a theater tour would look in these two countries. We are very happy with the result and it is wonderful that both companies share a love for children’s entertainment. We look forward to working with Acamar Films to produce a successful theater tour in the Netherlands and Belgium.”